E-commerce / Beverage and Liquor Distribution

EZSKU

B2B PWA Ordering Platform with Barcode-Based Product Discovery

EZSKU is a B2B product catalog and ordering platform built for beverage and liquor businesses. It helps retailers, restaurants, bars, distributors, and other business buyers explore products and place orders from one platform.

USAMarket
1.5 MonthsTimeline
4Team
E-commerceIndustry
EZSKU B2B product catalog and ordering platform hero interface

Project Overview

EZSKU is a B2B product catalog and ordering platform built for beverage and liquor businesses. It helps retailers, restaurants, bars, distributors, and other business buyers explore products and place orders from one platform. Buyers can search products, use filters, check product details, add items to the cart, and complete orders through a clear process.

EZSKU was developed to reduce dependency on printed catalogs, phone-based orders, and manual product searches. It gives both buyers and the business team a faster, more organized, and more professional way to manage product orders.

What We Built

We built a complete B2B ordering system with searchable product listings, category and price filters, detailed product pages, cart management, and secure online payments. The system also includes barcode-based product discovery, responsive layouts, a mobile app-like PWA experience, and backend tools for managing products, categories, inquiries, and incoming orders.

Client Background

Sam Patel works in the beverage and liquor distribution industry. His business supplies products to retailers, restaurants, bars, and other businesses. He needed a B2B platform where buyers could easily explore products and place orders. The goal was to build a well-structured product catalog, reduce manual work, and make product search and ordering faster for business buyers.

EZSKU Case Study Overview | THE TISA

Project Scope

Our team was responsible for the complete design and development of this product catalog and ordering platform.

  • Understand client needs
  • Website planning
  • UI/UX design
  • Frontend development
  • Backend development
  • Database integration
  • Product catalog development
  • Search and filter functionality
  • Cart development
  • Payment gateway integration
  • Mobile optimization
  • Performance optimization
  • SEO implementation
  • Testing and deployment

Target Audience

EZSKU was designed for businesses that buy or sell beverage products.

  • Beverage retailers
  • Liquor store owners
  • Restaurants
  • Bars
  • Distributors
  • Wholesale buyers
  • Business customers

Objectives

  1. 01Create an organized online product catalog
  2. 02Make product search simple and fast
  3. 03Provide clear product information
  4. 04Simplify the online ordering process
  5. 05Reduce manual product and order management
  6. 06Allow B2B users to filter products easily
  7. 07Provide a smooth experience across all devices
  8. 08Support secure online payments
  9. 09Improve the client’s online presence
  10. 10Build a platform that can support future business growth

Business Challenge

The client was facing several problems in the existing product search and ordering process:

  1. 01Buyers had to go through manual catalogs to find the right products.
  2. 02Finding a specific item took time because search and filter options were limited.
  3. 03Many orders were placed through phone calls, which increased manual work for the business team.
  4. 04Product details were scattered and were not available in one clear place.
  5. 05As the number of products increased, managing the catalog became more difficult.
  6. 06The client needed a simple B2B system where buyers could find products faster, check complete details, and place orders without depending on phone calls.

Our Solution

We developed a B2B platform to simplify online buying and product management.

  • An organized online catalog made product browsing easier for buyers.
  • Search and filter options helped users find specific products faster.
  • Online ordering reduced dependency on phone calls and manual order handling.
  • Detailed product pages brought pricing, specifications, and availability into one place.
  • A structured management system made the growing catalog easier to update and manage.
  • The buying flow was kept simple, from product search and selection to cart and checkout.

Key Features

The system allows buyers to explore products, scan barcodes, and place orders without confusion.

Key feature groups sized by number of capabilitiesOrganized product listingsMultiple product categoriesClear product structureProduct CatalogProduct searchBarcode scanningCategory filtersPrice filtersProduct sortingSearch, Filters, and Barcode ScanProduct imagesClear product informationPricing detailsProduct specificationsProduct availabilityAdd-to-cart optionProduct DetailsAdd products to the cartUpdate product quantitiesRemove items when neededView order summary before checkoutCart ManagementRazorpay payment integrationSecure payment processSimple checkout flowOnline PaymentsResponsive designSimple navigationClean interfaceFast-loading pagesUser ExperienceInstallable on mobile devicesEasy access from the home screenApp-like experience without app store downloadMobile App-Like ExperienceEasy product updatesCategory managementStructured databaseOrganized order handlingProduct and Order Management
03Product Catalog
01

Product Catalog

  • Organized product listings
  • Multiple product categories
  • Clear product structure

Development Process

First, we understood the client’s business needs and the problems buyers faced during product discovery and ordering.

  • Understand business requirements
  • Business research
  • Buyer workflow study
  • Competitor analysis
  • Product journey mapping

Technical Challenges and Solutions

01

Managing a large product catalog

Products were organized into clear categories and linked with a structured database. This made it easier to manage many products without making the catalog confusing for buyers.

02

Finding products faster

Search, filters, and sorting options were added to reduce manual searching and help buyers find products without going through long product lists.

03

Barcode-based product search

Barcode scanning was added so buyers could scan product barcodes using their mobile camera. The scanned code is matched with the product database, helping users find the right product faster.

04

Showing clear product details

Each product page was designed with product images, pricing, specifications, availability, and an add-to-cart option, so buyers could understand the product before ordering.

05

Managing cart flow

Cart data was managed properly so users could add products, update quantities, remove items, and review the final order before checkout without losing selected items.

06

Handling online payments

Razorpay was integrated with proper payment response handling. Success, failure, and error cases were managed so the order status could update correctly after payment.

07

Creating a mobile-friendly experience

Responsive layouts were created for different screen sizes so buyers could browse products, manage the cart, and place orders smoothly on mobile, tablet, and desktop.

08

Creating a mobile app-like experience

The platform was made installable on mobile devices, so buyers can access EZSKU from their home screen without downloading a separate app from the app store.

09

Maintaining platform performance

Product images were optimized, unnecessary code was reduced, and API responses were handled properly to keep product browsing and ordering smooth.

10

Supporting future growth

The platform structure was kept flexible so more products, categories, and features can be added later without rebuilding the whole system.

Technology Stack

Frontend
React.js logo

React.js

Frontend
Bootstrap logo

Bootstrap

Frontend
Redux logo

Redux

Backend
Node.js logo

Node.js

Backend
Express.js logo

Express.js

Backend
REST API icon

REST APIs

Database
MySQL logo

MySQL

Payment Gateway
Razorpay logo

Razorpay

Architecture
Monolithic architecture icon

Monolithic Architecture

Design Decisions

We chose a simple design that’s easy to understand and focused on user experience. It keeps browsing products and placing orders smoothly and hassle‑free.

  • Clear product categories
  • Simple navigation
  • Clean product cards
  • Easy-to-use search
  • Visible filter options
  • Clear product information
  • Consistent spacing
  • Simple cart flow
  • Clear call-to-action buttons
  • Mobile-friendly layouts
  • Minimal distractions
  • Easy checkout process

SEO Work

SEO was a part of the plan from day one of development, so the platform is easy to find on search engines and simple to use. The goal was to keep it friendly for both users and search engines.

  • Clean URL structure
  • SEO-friendly page structure
  • Optimized metadata
  • Proper heading hierarchy
  • Product page optimization
  • Internal linking
  • Image optimization
  • Mobile-friendly design
  • Fast-loading pages
  • Schema Markup
  • Content optimization

Performance Optimization

To keep the platform fast and smooth, the following optimization steps were implemented:

  • Optimized images
  • Lazy loading for faster page speed
  • Clean and optimized code
  • Efficient API requests
  • Fast product loading
  • Mobile performance improvements
  • Database query optimization

Security

We implemented essential security measures to keep user and business data secure.

  • Input validation
  • Secure user authentication
  • Secure API communication
  • Backend request validation
  • Payment verification
  • Error handling
  • Database query protection
  • Secure deployment practices
  • JWT based authentication

Architecture Diagram

  1. 01

    Business Buyers

  2. 02

    React.js Frontend

  3. 03

    REST APIs

  4. 04

    Node.js + Express.js Backend

  5. 05

    MySQL Database

  6. 06

    Razorpay Payment Gateway

Monolithic application architecture used for EZSKU

Website Transformation

From manual product browsing and phone-based ordering to a structured B2B platform

  1. 01

    Manual product browsing

    Organized online product catalog

  2. 02

    Limited product information

    Detailed product pages

  3. 03

    Difficult product search

    Simple search and filters

  4. 04

    Phone-based ordering

    Online ordering platform

  5. 05

    Slow buying process

    Simple product search and order process

  6. 06

    Manual order handling

    Structured order management

  7. 07

    Limited mobile experience

    Responsive platform

  8. 08

    Basic online presence

    Modern e-commerce platform

Results

For Buyers

  1. 01Buyers can explore beverage and liquor products in a clear way.
  2. 02Search and filters help them find products faster.
  3. 03Clear product details help them choose the right products.
  4. 04Cart and checkout make the ordering process simple.
  5. 05The website works smoothly on different devices.

For the Business

  1. 01Products are easier to display, update, and manage.
  2. 02Online ordering reduced manual and phone-based work.
  3. 03Clear categories improved product visibility.
  4. 04Order handling became smoother.
  5. 05The overall buying experience became better for B2B users.
  6. 06The business got a stronger online presence.
  7. 07The flexible structure supports future growth.

Business Impact

EZSKU moved the client’s product and ordering process from manual catalogs and phone calls to one digital B2B system. It reduced manual communication, made order handling easier, and gave the team a better way to manage product information. Buyers could search products and place orders on their own. The system also supports a growing product catalog and more B2B orders in the future.

Business Impact
1,180Monthly Active Buyers
Business Impact
3,500+Products Listed
Business Impact
920 per monthOrders Placed
Business Impact
94%Successful Payment Rate
Business Impact
6,400 per monthProduct Searches
Business Impact
1,750 per monthBarcode Scans
Business Impact
68%Cart-to-Order Conversion Rate
Business Impact
1.9 secondsAverage Page-Load Time
Business Impact
340 msAverage API Response Time

Project Showcase

EZSKU homepage showcase

Visual Identity

Primary colors and typography used across EZSKU

EEZSKU

Aa

EZSKU

Color

  1. #052657
    01Primary Navy Blue5 38 87
  2. #FFFFFF
    02White255 255 255
  3. #FEFEFE
    03Light Background254 254 254
  4. #D9E2E7
    04Light Border217 226 231
  5. #0E0B0A
    05Main Text14 11 10

Type

  1. 01 · Primary4 weights

    Clean Sans-serif Font

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    0123456789

    • Bold
    • Semibold
    • Medium
    • Regular

Client Testimonial

Before this platform, many B2B users had to contact us to ask about product details, prices, and orders. Now they can check products online, find the information they need, and place orders easily. It has reduced unnecessary communication and made daily product handling easier for our team. The TISA team understood our requirements clearly and built a platform that fits our business needs.
S
Sam Patel

Future Scalability

The structure of this project allows the business to add more features in the future.

  1. 01

    Advanced product filters

  2. 02

    Buyer accounts

  3. 03

    Inventory and stock management

  4. 04

    Buyer dashboards

  5. 05

    Business analytics and sales reports

  6. 06

    Personalized product recommendations

  7. 07

    Dedicated mobile application

  8. 08

    Multi-location support

Lessons Learned

  1. 01

    Product structure should be clear so buyers can find items easily.

  2. 02

    Search, filters and barcode scanning should be simple and easy to use.

  3. 03

    Mobile experience should be planned from the beginning.

  4. 04

    Product images should be optimized for fast loading.

  5. 05

    Checkout should be simple and smooth.

  6. 06

    Payment security should be handled carefully.

  7. 07

    A flexible structure makes future updates easier.

Conclusion

EZSKU is a B2B product catalog and ordering platform built for beverage and liquor businesses. It helps buyers find products and place orders online while making product and order management easier for the business team.