1,180
E-commerce / Beverage and Liquor Distribution
EZSKU
B2B PWA Ordering Platform with Barcode-Based Product Discovery
EZSKU is a B2B product catalog and ordering platform built for beverage and liquor businesses. It helps retailers, restaurants, bars, distributors, and other business buyers explore products and place orders from one platform.
USAMarket
1.5 MonthsTimeline
4 SpecialistsProject Team
E-commerceIndustry
Executive Summary
EZSKU
- Client
- Sam Patel
- Market
- USA
- Industry
- E-commerce / Beverage and Liquor Distribution
- Timeline
- 1.5 Months
- Team
- Project Team - 4 Specialists
- Services
- RAG Development Services, AI SaaS Development, Custom Software Development, Mobile App Development
- Technology
- React.js, Bootstrap, Redux, Node.js
- Primary Outcome
- 1,180 Monthly Active Buyers
Verified project metrics
Project Outcomes
EZSKU moved the client’s product and ordering process from manual catalogs and phone calls to one digital B2B system. It reduced manual communication, made order handling easier, and gave the team a better way to manage product information. Buyers could search products and place orders on their own. The system also supports a growing product catalog and more B2B orders in the future.
Project Overview
EZSKU is a B2B product catalog and ordering platform built for beverage and liquor businesses. It helps retailers, restaurants, bars, distributors, and other business buyers explore products and place orders from one platform. Buyers can search products, use filters, check product details, add items to the cart, and complete orders through a clear process.
EZSKU was developed to reduce dependency on printed catalogs, phone-based orders, and manual product searches. It gives both buyers and the business team a faster, more organized, and more professional way to manage product orders.
What We Built
We built a complete B2B ordering system with searchable product listings, category and price filters, detailed product pages, cart management, and secure online payments. The system also includes barcode-based product discovery, responsive layouts, a mobile app-like PWA experience, and backend tools for managing products, categories, inquiries, and incoming orders.
Client Background
Sam Patel works in the beverage and liquor distribution industry. His business supplies products to retailers, restaurants, bars, and other businesses. He needed a B2B platform where buyers could easily explore products and place orders. The goal was to build a well-structured product catalog, reduce manual work, and make product search and ordering faster for business buyers.
Project Scope
Our team was responsible for the complete design and development of this product catalog and ordering platform.
- Understand client needs
- Website planning
- UI/UX design
- Frontend development
- Backend development
- Database integration
- Product catalog development
- Search and filter functionality
- Cart development
- Payment gateway integration
- Mobile optimization
- Performance optimization
- SEO implementation
- Testing and deployment
Target Audience
EZSKU was designed for businesses that buy or sell beverage products.
- Beverage retailers
- Liquor store owners
- Restaurants
- Bars
- Distributors
- Wholesale buyers
- Business customers
Objectives
- 01Create an organized online product catalog
- 02Make product search simple and fast
- 03Provide clear product information
- 04Simplify the online ordering process
- 05Reduce manual product and order management
- 06Allow B2B users to filter products easily
- 07Provide a smooth experience across all devices
- 08Support secure online payments
- 09Improve the client’s online presence
- 10Build a platform that can support future business growth
Business Challenge
The client was facing several problems in the existing product search and ordering process:
- 01Buyers had to go through manual catalogs to find the right products.
- 02Finding a specific item took time because search and filter options were limited.
- 03Many orders were placed through phone calls, which increased manual work for the business team.
- 04Product details were scattered and were not available in one clear place.
- 05As the number of products increased, managing the catalog became more difficult.
- 06The client needed a simple B2B system where buyers could find products faster, check complete details, and place orders without depending on phone calls.
Our Solution
We developed a B2B platform to simplify online buying and product management.
- An organized online catalog made product browsing easier for buyers.
- Search and filter options helped users find specific products faster.
- Online ordering reduced dependency on phone calls and manual order handling.
- Detailed product pages brought pricing, specifications, and availability into one place.
- A structured management system made the growing catalog easier to update and manage.
- The buying flow was kept simple, from product search and selection to cart and checkout.
Before → After
From manual product browsing and phone-based ordering to a structured B2B platform
Before
Manual product browsing
After
Organized online product catalog
Before
Limited product information
After
Detailed product pages
Before
Difficult product search
After
Simple search and filters
Before
Phone-based ordering
After
Online ordering platform
Before
Slow buying process
After
Simple product search and order process
Before
Manual order handling
After
Structured order management
Before
Limited mobile experience
After
Responsive platform
Before
Basic online presence
After
Modern e-commerce platform
Delivery ownership
THE TISA's Role
Product Strategy
Discovery
UX/UI Design
Backend Engineering
Frontend Engineering
Mobile Development
Integrations
QA
Key Features
The system allows buyers to explore products, scan barcodes, and place orders without confusion.
03Product Catalog
01
Product Catalog
- Organized product listings
- Multiple product categories
- Clear product structure
Development Process
First, we understood the client’s business needs and the problems buyers faced during product discovery and ordering.
- Understand business requirements
- Business research
- Buyer workflow study
- Competitor analysis
- Product journey mapping
Technical Challenges and Solutions
Technology Stack
React.js
Bootstrap
Redux
Node.js
Express.js
REST APIs
MySQL
Razorpay
Monolithic Architecture
Design Decisions
We chose a simple design that’s easy to understand and focused on user experience. It keeps browsing products and placing orders smoothly and hassle‑free.
- Clear product categories
- Simple navigation
- Clean product cards
- Easy-to-use search
- Visible filter options
- Clear product information
- Consistent spacing
- Simple cart flow
- Clear call-to-action buttons
- Mobile-friendly layouts
- Minimal distractions
- Easy checkout process
SEO Work
SEO was a part of the plan from day one of development, so the platform is easy to find on search engines and simple to use. The goal was to keep it friendly for both users and search engines.
- Clean URL structure
- SEO-friendly page structure
- Optimized metadata
- Proper heading hierarchy
- Product page optimization
- Internal linking
- Image optimization
- Mobile-friendly design
- Fast-loading pages
- Schema Markup
- Content optimization
Performance Optimization
To keep the platform fast and smooth, the following optimization steps were implemented:
- Optimized images
- Lazy loading for faster page speed
- Clean and optimized code
- Efficient API requests
- Fast product loading
- Mobile performance improvements
- Database query optimization
Security
We implemented essential security measures to keep user and business data secure.
- Input validation
- Secure user authentication
- Secure API communication
- Backend request validation
- Payment verification
- Error handling
- Database query protection
- Secure deployment practices
- JWT based authentication
Architecture Diagram
- 01
Business Buyers
- 02
React.js Frontend
- 03
REST APIs
- 04
Node.js + Express.js Backend
- 05
MySQL Database
- 06
Razorpay Payment Gateway
Results
For Buyers
- 01Buyers can explore beverage and liquor products in a clear way.
- 02Search and filters help them find products faster.
- 03Clear product details help them choose the right products.
- 04Cart and checkout make the ordering process simple.
- 05The website works smoothly on different devices.
For the Business
- 01Products are easier to display, update, and manage.
- 02Online ordering reduced manual and phone-based work.
- 03Clear categories improved product visibility.
- 04Order handling became smoother.
- 05The overall buying experience became better for B2B users.
- 06The business got a stronger online presence.
- 07The flexible structure supports future growth.
Project Showcase
Visual Identity
Primary colors and typography used across EZSKU
EEZSKU
Clean Sans-serif FontAa
EZSKU
Color
- #05265701Primary Navy Blue5 38 87
- #FFFFFF02White255 255 255
- #FEFEFE03Light Background254 254 254
- #D9E2E704Light Border217 226 231
- #0E0B0A05Main Text14 11 10
Type
- 01 · Primary4 weights
Clean Sans-serif Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789- Bold
- Semibold
- Medium
- Regular
Client Testimonial
Before this platform, many B2B users had to contact us to ask about product details, prices, and orders. Now they can check products online, find the information they need, and place orders easily. It has reduced unnecessary communication and made daily product handling easier for our team. The TISA team understood our requirements clearly and built a platform that fits our business needs.
Sam Patel
Future Scalability
The structure of this project allows the business to add more features in the future.
- 01
Advanced product filters
- 02
Buyer accounts
- 03
Inventory and stock management
- 04
Buyer dashboards
- 05
Business analytics and sales reports
- 06
Personalized product recommendations
- 07
Dedicated mobile application
- 08
Multi-location support
Lessons Learned
- 01
Product structure should be clear so buyers can find items easily.
- 02
Search, filters and barcode scanning should be simple and easy to use.
- 03
Mobile experience should be planned from the beginning.
- 04
Product images should be optimized for fast loading.
- 05
Checkout should be simple and smooth.
- 06
Payment security should be handled carefully.
- 07
A flexible structure makes future updates easier.
Conclusion
EZSKU is a B2B product catalog and ordering platform built for beverage and liquor businesses. It helps buyers find products and place orders online while making product and order management easier for the business team.
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